CV

EDUCATION

Ph.D. Department of Marketing, University of Arizona, Tucson, Arizona
 Ph.D.
Management, Emphasis Marketing, Doctoral Minor Sociology (2016)

B.A. Department of Sociology, University of California, Los Angeles (2012)

ACADEMIC EMPLOYMENT

2016-present Assistant Professor, Department of Marketing, University at Albany SUNY. Courses taught: Services Marketing and Consumer Behavior. Courses developed: Services Marketing undergrad and Services Marketing for MBAs


PUBLICATIONS

Peer-Reviewed Journal Articles

Published:

DuFault, Beth Leavenworth and John W. Schouten (2018), “Self Quantification and the Datapreneurial Consumer Identity.” Consumption Markets and Culture. Advance online publication https://doi.org/10.1080/10253866.2018.1519489

James H. McAlexander, Harold F. Koenig, Beth Leavenworth DuFault (2016), “Millennials and Boomers: Increasing Alumni Affinity and Intent to Give by Target Market Segmentation.” International Journal of Nonprofit and Voluntary Sector Marketing. Vol 21 (2) Pages: 82-95

James H. McAlexander, Harold F. Koenig, Beth Leavenworth DuFault (2015), “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving.” Journal of Marketing for Higher Education 24 (2), 243-256

James H. McAlexander, Beth Leavenworth Dufault, Diane M Martin, John W. Schouten (2014), “The Marketization of Religion: Field, Capital, and Consumer Identity.” Journal of Consumer Research 41 (3), 858-875

Submitted/Under Review:

“Contested Luxurification: The Case of Concierge Medicine”. Journal of Business Research

“Home for Christmas: The Parent Journey in the Neonatal Intensive Care Unit”. Marketing Theory

Peer-reviewed Conference Proceedings

Beth Leavenworth DuFault, Hope Jensen Schau, Kushagra Bhatnagar, and John Schouten (2016) “The Neonatal Intensive Care Unit as an Assembled Servicescape: How Do Technological Actors Affect Parent/Staff Decision-Making?” in North American Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 26-31

Scherr, Karen, Tatiana Barkashina, Jelena Spanjol, Alan J. Malter, Mary Frances Luce, Peter Ubel, Beth Leavenworth DuFault, et al. “A 360 View of Patients’ Experiences as Medical Consumers.” Volume XLIV 44 (2016): 26.

John Schouten, Diane Martin, and Beth DuFault (2015) “Ontological Flattening, Vibrant Matter and Consumption: Sending Canonical Theories Back to School,” North American Advances in Consumer Research Volume 43, eds. Kristin Diehl and CarolynYoon, Duluth, MN: Association for Consumer Research, Pages: 56-61.

Hope Schau, Beth DuFault, Yan Mandy Dang, and Yulei Gavin Zhang (2015), “Maven 2.0: the Newly Assembled Interactive Ex-Pat Market Maven”, North American Advances in Consumer Research 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN; Association for Consumer Research, Pages: 56-61

Beth DuFault, Hope Schau, and John Schouten (2014) “Changing the Script: Family Collectivity Formation in the Neonatal Intensive Care Unit.” in North American Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 177-183.

Book Chapters

“Communitas Interruptus: Complications of Leaving Community.” (2015)
McAlexander, James and Beth Leavenworth DuFault In: Strong Brands, Strong Relationships, ed. Mike Breazeale and Susan Fournier, Oxford, UK: Taylor and Francis/Routledge  pp. 250-262

“Residential Diversity and Division: Separation and Segregation Among Whites,
Blacks, Hispanics, Asians, Affluent and Poor.” (2012) Beveridge, Andrew, Edward Telles, David Halle and Beth DuFault, in New York and Los Angeles: An Uncertain Future, ed. David Halle, New York: Oxford University Press, 310-342

CONFERENCE PARTICIPATION/ORGANIZATION

Refereed Competitive Paper Presentations

2018 “Dataism.” (To be presented) American Marketing Association Educators Conference. Austin, TX. February 22-24

2017 “Fusion: The Missing Ingredient for Successful Social Enterprise in Divided Neighborhoods”; Social Entrepreneurship Global Conference; St Breton, New Brunswick June 16-18

2015 “Loving the Cyborg: Consumption Strategies Used to Deterritorialize and Assimilate an Assemblage of Human and Machine” Consumer Culture Theory International Conference, University of Arkansas, June 18-21

2015 “Ontological Flattening, Vibrant Matter and Consumption: Sending Canonical
Theories Back to School,” with Schouten, John, Diane Martin, 8th Workshop on Interpretive Consumer Research, Edinburgh, Scotland, April 18

2013 “The Last English Mass in Watts:  The Experience of Stayers in a Changing Urban Landscape,” University of Chicago International Ethnography Conference, University of Chicago, March 8-9

2013 “Black Flight and the Changing Marketplace in a Shifting Urban Landscape,” UC Irvine Anthropology of Markets and Consumption Conference, University of California Irvine, March 21-23

2012 “Genius for Sale: The Conspicuous Consumption of Ideas,” Consumer Culture Theory International Conference, Oxford University, Oxford, UK, August 7-9

Refereed Special Session Presentations

2018 “Turning the Titanic: Creating Consumer-Centric Cultures and Improved 
Consumer Experience in Large, Established Health Care Systems”, Association for Consumer Research, Dallas, Texas, October 15-17

2016 “The Neonatal Intensive Care Unit As an Assembled Servicescape: How Do Technological Actors Affect Parent/Staff Decision-Making?”, Association for Consumer Research, Berlin, Germany October 21-25

2015 “Maven 2.0: the Newly Assembled Interactive Ex-Pat Market Maven”, Association for Consumer Research, New Orleans, LA USA, October 15-20

2015 “Cool Jazz and Fire Walkers: Multiple Market Logics Performed in an Evolving Local Cultural Institution,” Consumer Culture Theory International Conference, University of Arkansas, Special Session Critical Reflections on Negotiating Market Logics, June 18-21

2014 “Family Collectivity Formation in the Neonatal Intensive Care Unit: The Role of Medical Equipment and Language as System Actors,” Consumer Culture Theory International Conference, Aalto School of Business and Economics, Helsinki, Finland, June 26-29

2014 “Borderlands: The Intersection of Liminality and Stable Third Place,” Consumer Culture Theory International Conference, Aalto School of Business and Economics, Helsinki, Finland, June 26-29

2014 “Changing the Script: Family Collectivity Formation in the Neonatal Intensive Care Unit” ACR North American Conference, Baltimore, October 23-26

2013 “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to
21st Century Antarctica” Consumer Culture Theory International Conference, University of Arizona, Tucson, Arizona, June 16-18

2013 “A Comparative Sociohistorical Analysis of Urban Community Stayers,”
Consumer Culture Theory International Conference, University of Arizona, Tucson, Arizona, June 16-18

2013 “Leaving an Identity-Central Community of Practice,” Consumer Culture
Theory Conference, University of Arizona, Tucson, Arizona, June 16-18

Invited Round Tables


2014 “Our Scientific Heritage” ACR North America Conference October

Refereed Panels Organized

2015 “It’s a Material World: Revisiting Established Consumer Behavior Theories from Neomaterialist Perspectives” North America Association for Consumer Research Conference, New Orleans, Louisiana, October 21-25

2014 “Change and Liminality in Changing Communities,” Consumer Culture Theory International Conference, Helsinki, Finland, June 26-29

2013 “Consumption Across Continents and Centuries: Historical Research in CCT,” Consumer Culture Theory International Conference, Tucson, Arizona, June 16-19

2013 “Leaving and Staying: The Experiences of Change,” Consumer Culture Theory Conference, Tucson, Arizona, June 16-18


Working Papers

“Co-creation in the NICU: Reducing the ‘Stressed Customer’ 
Parent Experience by Aligning Servicescape Role with Expected Identity” with John W. Schouten. We look to an assemblage theoretical lens to frame the discussion around the merging of assemblies in a neonatal intensive care unit. We use this conceptualization to propose a theory on servicescape co-creation in a high stakes/high pressure technological environment. Targeted for submission to Journal of Marketing

“An Assemblage Theory Perspective on Aging in Place in a Contested Neighborhood” Ethnographic study reveals a construct called consumption lifelines, which explains how consumers and communities use market-facing resources to find and create relative stability in the midst of turbulence. Targeted for submission to Journal of Consumer Research

“Millenials, Student Debt, and Alumni Affinity” with Hal Koenig and James McAlexander. A study of 1,200 alumni to a large university reveals that amount of debt is insignificant as per alumni affinity, but debt making life choices difficult is strongly significantly negatively correlated to alumni affinity. This effect is consistent across cohorts. Targeted submission to Journal for Marketing of Higher Education

CURRENT PROJECTS

“Medical Consumers and Consumer-Centric Care Transitions,” with Gregory Carpenter, Northwestern, Ashlee Humphries Northwestern, and Lez Trujillo, University of Illinois at Chicago. Large scale project in three phases. Five multi-billion dollar health care systems across the US are analyzed, exploring their transition to a consumer-centric model. Phase 1: Ethnographic observation and depth interviews to reveal process model for the transition to a consumer-centric focus in health care. Data Collection: Complete—2017-2018 site visits, immersion, depth interviews. Analysis and writing in progress. Presentations: May 20-23 to industry executives, October 2018 to ACR. Targeted Submission: Journal of Marketing

“Social Enterprise and Identity of Place: Re-connecting Newfoundlanders with Their Fishing Heritage through Social Enterprise,” with John W. Schouten and Natalie Slawinski. Grant submitted 2017. Our project team will address gaps in theoretical and practical knowledge through an ethnographic study of the social enterprise, “Girls Who Fish”, in Petty Harbor, Newfoundland.

“Memes and the Social Media Echo Chamber: Implications for Public Policy,” with Ioannis Kareklas. Project will correlate demographics, political leanings, and potential “echo chamber” effects to political issue memes and meme comments. This project has the potential to guide policy makers as to how best to communicate on social media in our post truth era of fake news and consumer skepticism.

MEDIA MENTIONS

Spector, Nicole. “National Splurge Day is Coming! Have Retail Holidays Gone Too Far?” June 18, 2017. NBC News. Accessed online May 1, 2018: https://www.nbcnews.com/business/consumer/nationalsplurgeday-coming-have-retail-holidays-gone-too-far-n773401

2018: Iszler, Madison. “Brands, Boutiques See Opportunities in Plus-Size Retail”. January 20, 2018. Times Union. Accessed online May 1, 2018: https://www.timesunion.com/business/article/Brands-boutiques-see-opportunities-in-plus-size-12512543.php

AWARDS AND FUNDING

2018 John S. Levato Endowed Teaching Award for Excellence in Teaching
2018 University Torchlight Professor Nomination
2017 School of Business Junior Faculty Research Excellence Award
2012-16 Graduate Tuition Scholarship, University of Arizona
2012-16 Graduate Registration Scholarship, University of Arizona
2014 Conference Grant, Lisle Payne Award University of Arizona 
2013 Conference Grant, Lisle Payne Award, University of Arizona
2012 Ahmanson Research Scholar
2012 Ahmanson Historical Research Grant
2012 Peter Rotter Award Scholarship for Outstanding Writing UCLA

ACADEMIC COLLABORATION WITH INDUSTRY

2016-Present: Collaboration with Health Care Academy and HCA Consumer Consortium with colleagues at Northwestern University on a three year project to analyze the transition to consumer-centric focus in large health care systems nationwide. Engagement includes interviewing C-suite executives of the major health systems, managers, front line workers, and patients, ethnographic observation, analysis, development of scales and survey instruments, and field experiments to assess systems’ progress on moving to a patient-centered model, and practices that move this process forward effectively.

2014-present: Collaboration with international interdisciplinary medical team to add ethnographic analysis, servicescape analysis, consumer culture analysis, and social marketing techniques to their “Separation and Closeness in the Neonatal Environment” initiative. Written in as work group for a Horizon 20/20 grant for study of NICUs to improve family bonding.

TEACHING

University at Albany SUNY
Services Marketing for Undergraduates (Fall 2016, 2017, 2018—developed this as a new University at Albany course)
Consumer Behavior Undergraduate (Spring 2017, 2018)
Services Marketing for MBAs (Fall 2016, 2017, 2018—developed this as a new University at Albany course)
Student Intern Supervisor, New York State Assembly, Spring 2017
Undergraduate Student Research, Independent Study, 2017-present
University of Arizona
Marketing Principles (Instructor of Record, Summer, 2013)
Marketing Minor Capstone (Instructor of Record, Summer 2014)
Strategy (Instructor of Record, Summer 2015)
Social Media Marketing Online and Hybird Courses, MBA Program (Course Materials Development, Graduate Teaching Assistant, Fall 2012, Spring 2014)
Health Care Marketing (Co-Lecturer, Spring 2015)
Chair, Teaching and Learning Committee, School of Business (2017-2018)
Organized first teaching and learning brown bag for School of Business on online course development with speakers from within and outside the school to support school vision 2017
Institute for Teaching, Learning, and Academic Leadership Developing Interactive Classroom Activities Workshop 2017
Institute for Teaching, Learning, and Academic Leadership Pedagogical Boot Camp Summer 2016
Teaching Training and Pedagogy Certification University of Arizona 2012

SERVICE

University Academic Senate (Elected Senator) 2017-2019
School of Business Undergraduate Advisory Council (Member) 2018-2019
Libraries and Information Systems Council (Member) 2017-2019
School of Business Teaching and Learning Committee (Chair) 2017-2018
School of Business Research Committee (Member) 2016-2017
Search Committee Department of Marketing 2016-2017
Mentor for New Faculty 2017-18
Research Round Table Member/Mentor 2017 Association for Consumer Research, San Diego, October 21-25
Women in Leadership in the Marketing Academy, Invited Member 2016-present
Reviewer: Journal of Consumer Research; Journal of Business Research; Journal of Marketing Management; Journal of Consumption Markets and Culture; Association of Consumer Research; Consumer Culture Theory Consortium; Journal of Consumer Marketing
Selection Committee Member, Annual Draper Collegiate Undergraduate Women
Entrepreneurs Competition, Smith College, Northampton, Massachusetts Spring 2015
MIS Tomorrow’s Leaders Equipped for Diversity Certificate, University of Arizona 2015
Academic Coordinator, University of Arizona Doctoral Program 2013-2014

ACADEMIC ORGANIZATIONS

American Marketing Association, active member
Association for Consumer Research, active member 
American Sociological Association, active member
Alpha Kappa Delta International Sociological Honor Society, lifetime member