Cultural Change and Consumer Identity

I study consumers in times of change. I use multi-disciplinary approaches from my background in sociology to advance marketing theory, and to find actionable strategic insights for improving consumer experiences. I also teach consumer behavior, services marketing, and qualitative methods at the undergraduate and MBA levels.

My three current areas of study:

1. Health care and consumer centricity

2. Quantification of consumer and society

3. Cultural change in institutions salient to consumer identity

The menu links organize this site by those areas.